Any activity which creates and exploits "direct relationships" between an organisation and its customers is direct marketing. It can be a useful way of reaching customers and is viewed by many companies as a key part of their promotional activities.
The Institute of Direct Marketing is the internationally recognised leading body for the professional development of direct, data and digital marketing. As a global provider, the IDM acts as an expert partner to individuals and companies worldwide.
The IDM's Graduate Fast Track programme creates a continual supply of the most talented students into the direct marketing. So, if you want to pursue a career in direct marketing and are interested in finding out more about the profession from some of the key people who work in direct marketing, then this may be just for you.
Launched in 2004, the programme recruits 30 of the country's top graduates each year and introduces them to the direct marketing profession with an intensive course taught by leading practitioners. It then assists you with finding your first job. There's no guarantee that you will be offered a job, but the IDM are providing the framework for you to meet prospective employers and then it's basically down to you to sell yourself. The knowledge and experience you will have gained by attending the programme will be invaluable at other interviews if you are unsuccessful in obtaining a job at this stage.
This year there are nine top direct marketing companies supporting the education programme. They are Acxiom, Broadsystem, EHS Brann, Glue London, Intelligent Print Solutions, International Master Publishers, Proximity London, Tullo Marshall Warren and WWAV Rapp Collins.
Janice Pickard, graduate programme manager at the IDM, said:
"Graduate Fast Track provides the rare opportunity for you to find out which area of the profession suits you best. You'll also gain a solid grounding in the business to put you ahead of the game at that all important first interview. If it's direct marketing that interests you, I would urge you to apply."
The profession is constantly seeking new graduates and has one of the best ranges of career paths in the UK. The combination of good prospects, interesting and exciting careers and, of course, good salaries, may also attract you.
The IDM are inviting applications from 2004 and 2005 graduates across all disciplines. Assessments will be held during March and April 2005 in London, Manchester and Edinburgh, from which this year's graduate intake will be selected. There is no fee to attend the week, so if you're after a fast-moving career at the forefront of modern business practice what are you waiting for' Get the full picture and apply online at www.think-direct.com/fasttrackgrb.
