Young people thinking of studying at university are being urged to consider applying for degree courses in South Australia.
The state has launched an aggressive campaign to entice British students and graduates to move to the area.
With more than 300 days of sunshine a year, and 3,148 miles of coastline, South Australia could be an appealing option for British students.
The region was also largely unaffected by the global recession, and has a large number of graduate job openings.
And with the prospect of rising tuition fees at British universities, students may consider the advantages of an affordable cost of living in the state.
Plans are now in place for representatives of South Australia to tour a number of UK universities. These include York, Manchester, Bristol, London and Birmingham.
Ben Muirhead, South Australia's London-based agent general, said: "Brits have a similar educational structure, but we have the added extras to make a degree a life changing opportunity; amazing weather, many more job opportunities and a quality of life you won't get anywhere else in the world."
Figures show South Australia has seen a dramatic increase in the number of students opting to enrol on courses at universities in the state.
In 2000, there were just 6,000 British and international student enrolments. But by 2009, this had increased to 34,000 students.
