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L'Oreal tops graduate poll of favourite employers

European business graduates have chosen cosmetics company L'Oreal as their favourite potential employer, according to a new survey.

More than 5,000 business graduates from 100 European universities chose the French company in a survey by Swedish higher education specialist, Universum.

The graduates, 1,000 of whom came from the UK, chose consulting company McKinsey and German car maker BMW - up 17 places from last year - as their next favourite employers. McKinsey had held the top spot for nine years.

Boston Consulting Group, Coca-Cola and Proctor and Gamble were also in the the top five. The European Central Bank was the highest-ranked financial institution, at number 11.

All the students were completing undergraduate degrees.
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