The first five high-calibre computing graduates have been named for Sunderland University's Software City Hatchery.
The aim of the ??3.5 million-worth of scholarships and bursaries is to give graduates the opportunity to work with employers on innovative projects in the One North East region.
Says Professor John MacIntyre, dean of the faculty of applied sciences at the University of Sunderland: "Sunderland Software City will generate many job opportunities for our graduates, as well as helping them to start their own businesses."
The university is looking for high-calibre computing graduates able to make an impact in software development, with the aim of creating a world-leading science and computing industry in the North East.
The first five Software City Postgraduate Scholars are: Colette Hume from Sunderland, BSc multimedia computing; Rowan Haddow from Gateshead, BSc multimedia games; Richard Hogg from Gateshead, BSc multimedia computing; Samuel Pay from Newcastle, BSc multimedia games; Richard Robson from Jarrow, BSc multimedia computing.