If you're a graduate looking to get into advertising and need to get a feel for the kind of questions employers might ask at interview, then make sure you research these graduate advertising interview questions below. These questions and answers are taken from real graduate interviews, and compiled to give you an idea of what to expect and how to prepare your answers.
Example Advertising Interview Questions:
Can you give examples of when you've helped a team be successful?
This question has two dimensions. It is an open question that seeks to understand what kind of advertising you like and it is also testing your knowledge of contemporary advertising. The best way to answer is to choose a campaign that is interesting and one that you know a lot about. It would also be helpful if you do genuinely like the campaign as this will allow you to speak passionately about it. Prior to an interview spend time researching campaigns which the company have been involved in recently that you admire, but don't be afraid to praise their competitors work as long as you explain WHY it was successful.
How would you describe the assets needed for someone to be a huge success in this field? Do you think you can demonstrate these assets?
A good approach would be to name an asset, say why it is important and then explain how you meet it, if possible using an example. 2-3 criteria should suffice depending on how much detail you go into. Tailor your chosen criteria to yourself so you can give the best examples. Typical criteria could be creative, resourceful, imaginative, flexible, dynamic, visionary, organised.
If one day you realise that the field of advertising has become a neglected and forgotten area, what would be your next ideal field to jump to?
Start by saying why advertising will never become neglected or forgotten, by stating how important it is, and the importance of its continual evolution and innovation. Then ponder why advertising may become neglected e.g. could products and services become the same in the future? Now suggest what alternative fields you might consider, perhaps highlighting a creative side, but never stray too far from advertising or your commitment to this field may be questioned.