Expectations from Universities have risen dramatically since the escalation of tuition fees. Never before has the value of a higher education been scrutinised by students, parents, government and employers, who all share the same belief that education can underpin the future prosperity of this country. With the launch of the new TEF ratings Universities now have the opportunity to demonstrate they are meeting these expectations. The underlying theory is that the quality of education will increase but is this a win-win scenario for employers?