Data Analyst - Marketing
2024-08-02 15:15:29
2024-10-15 23:59:59
- London, London
- £80,000 YEAR
- 15th Oct ’24
- 26 days left!
The Company
One of the world's leading sports betting companies, having experienced rapid success over the last decade and having grown their marketing spend exponentially, they are now a regular presence at high-profile sporting events. They are now making significant hires across its data function to help drive commercial performance amid continued success.
The company operates a casual office environment in central London with an on-site barista, regular visits from leading sports stars and breakout rooms all over the complex. Fantastic development and progression opportunities mean that rapid promotions are common.
You will be responsible for:
- Conduct in-depth analysis of marketing campaigns' performance, including but not limited to acquisition KPIs, RoAS, conversion rates, and retention metrics
- Generate reports and dashboards that provide insights into campaign and marketing channel performance and communicate findings to key stakeholders
- Design and conduct incrementality testing initiatives to gain a deeper understanding of the impact of various marketing channels and promotional campaigns on business outcomes.
- Work closely with other marketing team members and country teams to develop and implement marketing strategies.
- Support business in building marketing attribution models and media mix models and to derive insight from those for optimised budget allocations
- Stay up to date on the latest marketing trends, technologies and best practices
The Candidate
- Proven experience as a Performance Marketing Analyst or similar role.
- Experience in Python/PySpark/SQL for data analytics using batch & streaming datasets. Experience using DBT models is an advantage.
- Experienced user of Web Analytics platform (Adobe Analytics and/or GA)
- Strong understanding of digital marketing platforms and the new developments in mobile app marketing tracking and measurements
- Excellent communication and presentation skills with the ability to convey complex data findings in a clear and concise manner.